Our Policy

What information does Checkmate collect?

Information You Give Us.

Checkmate may collect any information (such as first and last name, address, e-mail address, telephone number and age or age range) that you provide when you interact with us. Some examples are when you:

• Sign up for email updates from us.

• Participate in a contest, sweepstakes or other promotions.

• Download an application.

• Participate in a game or other promotion on the Sites, at one of our retail partner’s websites or at the Stores.

• Fill out a survey or questionnaire.

• Engage with Checkmate content through third-party social networking sites.

• Contact a Checkmate customer service or sales representative.

• Sign up for access to in-store WIFI at the Stores.

Automatic Information Collection

Each time you visit the Sites or the Stores, we may automatically collect certain types of information. Some examples of automatic information we may collect are as follows:

• We may record your internet service provider’s address, your internet protocol or IP address, the web page from which you came, your web browser software, the type of handheld or mobile device used to link to the web page, and the language settings on your web browser.

• We may collect a record of your activity or your “clickstream” while visiting the Sites.

• We may use “cookies” of different types to recognize your computer. A cookie is a small text file that a website, online application, or e-mail may save to your internet browser and/or your computer’s hard drive for use in subsequent visits to the Sites or other sites.

• We may use web beacons, match scripts, pixel tags or similar technologies that allow us to know if a particular web page was visited, an e-mail opened, links in the email utilized or if the advertisements on the Sites or other sites were effective. In some instances, these technologies may allow us to match activities with particular users.

• We may collect any information you enter, share or that can be obtained from your use of our apps, games, contests, or promotions.

• We may capture audio, visual, and other sensory information while you visit the Stores.

Do Not Track

Do Not Track (DNT) is a privacy preference that users can set in some web browsers, allowing users to opt-out of tracking by websites and online services. At present, the World Wide Web Consortium (W3C) has not yet established universal standards for recognizable DNT signals and therefore, Checkmate and the Sites do not recognize DNT.

How does Checkmate use and share personal information?

Using Your Personal Information

Your personal information is used by Checkmate and others to enhance your online and in-store experience, respond to your requests, improve our customer service, tailor offerings and advertisements to you, communicate with you about products, services, special offerings, and events or programs offered by our retail that may be of interest to you.

Checkmate may also use this information to analyze and manage its businesses. Aggregate or combined data is collected from online and offline facilities and may be used to enhance the ability of Checkmate to communicate with you and to support internal business processes, marketing, authentication, customer service, fraud prevention, and public safety and legal functions.

Sharing Your Personal Information

With Third Parties: Checkmate may share your personal information with third parties, including as set forth below.

With Other Parts of our Business and our Business Partners: Personal information collected by any part or department of Checkmates’ business will be used in accordance with this Privacy Policy and may be shared with other parts or departments of Checkmates’ business and with our business partners, including third parties, for use in accordance with this Privacy Policy.

With our Service Providers: Checkmate may share your personal information with service providers.

Some examples of things service providers may do that may involve your personal information are:

• Administer sweepstakes and contests.

• Develop, host or maintain the Sites on our behalf.

• Aggregate customer information and/or improve customer service. We may then share such aggregated information with prospective marketing partners and advertisers.

These service providers are granted access to some or all of your personal information as necessary and may use cookies (as defined above and below) or other automatic collection technology on our behalf. The service providers are contractually restricted in the ways they may use your personal information.

The categories of personal information we have shared with these third parties for business purposes in the preceding 12 months, where applicable, are set forth above in the section What information does Checkmate collect?

In Connection with Business Transfers: In the event that a division or part or all of Checkmate (or the assets of a Checkmate entity) is bought, sold or otherwise transferred, or is in the process of a potential transaction, your information will likely be shared for evaluation purposes and included among the transferred business assets.

To Comply with Laws: Checkmate may also disclose specific information when such disclosure appears necessary to comply with the law, a subpoena or other litigation process or to protect the interests or safety of its visitors, Checkmate employees or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

How is my personal information protected?

TRU Kids uses industry-standard security techniques designed to protect against the loss, misuse or alteration of information collected from you. When you transmit personally identifiable data to the Sites, that information is stored on servers that the Sites have attempted to secure from unauthorized access or intrusion. TRU Kids cannot be and is not responsible for unauthorized access to information by hackers or others who have obtained such access through illegal measures.

“Phishing” is a scam designed to steal your personal information. If you receive an e-mail that looks like it might be from Checkmate asking for your personal information, do not respond. Checkmate would not request your password, user name, credit card information, or other personal information.